In 2015, Galym Imanbayev started a dual MD-MBA program at Stanford. She points out, however, that Walmart does not only use GPT-4, but other large language models as well. * Post updated with investment size after initial publication. Galym Imanbayev, a partner at Lightspeed Venture Partners focusing on healthtech. Walmart uses other large language models besides GPT-4. “Our partnership with Eko will help us accelerate efforts to deepen relationships with customers and connect with new audiences in innovative ways and is one part of an overall entertainment ecosystem we’re building,” said Scott McCall, senior vice president for entertainment, toys and seasonal at Walmart U.S, in the announcement. Tribeca Productions co-founder Jane Rosenthal will serve as strategic advisor to W&E Interactive Ventures, and Eko Chief Media Officer Nancy Tellem will be on the board. “Walmart has been an incredible partner, allowing us to have creative control, which we are passing on to the creators,” Bloch said. 3 hours ago &0183 &32 The percentage of consumers who identified as the place in which they start their online commerce searches grew from 31 in 2022 to 37 in 2023. Apparently the joint venture will work primarily as “the funding vehicle” for this new content, with Walmart staying out of the creative decisions. There are 2. Share Key Points Walmart is in talks with Tata Group for a potential investment of up to 25 billion in the Indian salt-to-software conglomerate’s new super app, the Mint newspaper reported.
Walmart might not seem like the most obvious partner on something like this, but the company has been expanding into digital media with efforts like Vudu (it just announced a partnership with MGM) and, more recently, Walmart eBooks.īloch said the deal also includes a Walmart investment into Eko of $250 million. Introductory Offer Earn 5 cash back in Walmart stores for the first 12 months after approval when you use your Capital One Walmart Rewards® Card with Walmart Pay the quick and touch-free way to pay with your phone at Walmart.
WALMART VENTURE SERIES
The best example of the interactivity that Eko enables is probably “That Moment When,” a comedy web series that the startup created last year in partnership with Sony. In a series of short videos, you take on the role of Jill, a young-ish woman struggling to get her life together - the viewer decides what Jill says and also plays mini-games to help her achieve her goals.Īccording to the announcement, W*E content will include a variety of formats like cooking shows and interactive toy catalogues.Įko CEO Yoni Bloch said they aren’t announcing any specific shows yet, but they will be “free and distributed everywhere,” and will be united by an aim to make the viewer “be the hero, be a part of the decision-making in the story.” The plan is to start releasing this content sometime next year.
Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures.
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